Company Details
UX research platform for card sorting, tree testing, and participant research. Built entirely with Claude Code. Pivoting from free tool to paid product and lightweight UX research workflow platform.
$150
MRR and growing
Paying
customers
Claude Code
primary build tool
What I Built
- Full UX research platform — study creation, participant experience, results analysis
- Mandatory recruitment flow that fixed a 51% zero-response rate on studies
- Paid subscription model with Prolific integration for participant recruitment
- Pivoting toward lightweight UX research workflow platform
Tech Stack
Next.js, Supabase, Vercel, TailwindCSS
The key insight
- Discovered 51% of custom studies with 10+ cards got zero participant responses
- The tool worked — the problem was the recruitment flow, not on the screen
- Fixed it with a mandatory recruitment step at the exact moment researchers need it
AI search visibility audit tool for local businesses. Checks how businesses appear across AI-powered search engines like ChatGPT and Perplexity. Built around a self-propagating distribution mechanic.
~150
outreach emails sent
Self-propagating
distribution loop
Early
stage
What I Built
- AI-powered audit tool for checking business visibility across AI search engines
- Self-propagating distribution mechanic: businesses see competitor visibility scores, creating demand for their own audit
- Outreach system targeting local businesses in South Africa
Distribution Design
- The audit itself creates the next lead — the mechanic is the marketing
- Interesting early experiment in product-led distribution for a services-adjacent tool
SaaS platform that helps freelancers value themselves in the market, set competitive rates, and track earnings. Bootstrapped. Not the active focus right now, but it runs.
3,000+
Signups in beta
Bootstrapped
Zero external funding
PH / HN
Featured on ProductHunt & Hacker News
What I Built
- Full-stack web application from idea to launch
- Rate recommendation algorithm based on market data
- Community features for knowledge sharing
- Payment processing and subscription management
Tech Stack
Vue.js, Python, Django, PostgreSQL, Stripe, AWS
Business Impact
- 3,000+ signups in beta phase
- Featured on Betalist, ProductHunt, and Hacker News
- Built entirely bootstrapped with zero external funding
AI-powered recruiting tool that screens candidates automatically through WhatsApp-based chat interviews. Live and functional — not actively growing. An interesting experiment in AI-native HR workflows.
200+
Candidates screened in pilot
WhatsApp
Conversational interface
Launched
Live but not scaling
What I Built
- AI interviewer capable of dynamic, role-specific questions
- WhatsApp integration for frictionless candidate onboarding
- Automated structured feedback reports for recruiters
- Candidate scoring algorithm based on conversation performance
Tech Stack
Node.js, OpenAI API, WhatsApp Business API, Supabase
Design and strategy consultancy. Delivered product design and digital strategy for South African corporates and climate/fintech startups. Clients include Standard Bank, Old Mutual, Sanlam, FNB, and a range of early-stage companies.
Client Work
- Product strategy and design for Standard Bank, Old Mutual, Sanlam, FNB
- Helped climate and fintech startups — CarbonPath, Wafunda ISA, Meadow — design and position their products
- Supported clients in raising $2.5M through product strategy and pitch design
- Digital strategy and UX for both enterprise and startup clients